I think I am leaning toward late August for the trip. The third week seems to have the best availability for the rental property we were discussing. It might be wise to confirm with the others about their schedules before we finalize. The drive up the coast is beautiful that time of year. We could break it up into two days if it feels too long. Let me know what you think about that timeframe. I can start looking into the specific details for the route and some places to stop along the way.
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I finished the initial draft of the project outline you asked for. It covers the main phases we talked about, including the research, development, and rollout periods. I tried to keep the language broad enough so it applies to the different departments involved. You might want to look at the budget section specifically, as I had to make some assumptions on the marketing costs. Feel free to adjust anything that doesn't match your vision. I can have a revised version ready by the end of the day if you send over your feedback this morning.