At Google I/O, Google showed where Search is headed next:

AI-generated answers. Intelligent search agents. Dynamic search results built in real time.

Which means one thing for marketers:

Getting cited by AI systems is becoming just as important as ranking.

And while there are many similarities, the signals that drive AI citations differ from those in traditional SEO.

We recently surveyed 100 content marketers to understand what actually makes content citable by AI systems.

The top factors weren’t backlinks or keyword density.

They were:

• Freshness and recency (91%)
• Structured formatting (79%)
• Clear, direct language (43%)

If you want us to help you optimize for this new world, book a call with my team.

We just did this for Refijet and grew their LLM traffic by 2,012%.

​Click here if you want us to do that for you.

Cheers,

Neil Patel