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Three new ad formats being tested in AI Mode: Direct Offers, Conversational Discovery, and Highlighted Answers. They show up inside the AI-generated response clearly labelled as ads and adapt their copy to fit the question being asked. US only, English.

You write a plain-text brief telling Google what your ads should and shouldn't say, which searches to go after or avoid, and who to target. Google uses that to guide AI Max campaigns. You can say things like "never mention prices" or "don't target in-person degree searches." Global, English.

A chat-based experience that shows up in Search ads and talks to your leads for you answers questions, collects info, qualifies prospects. Works outside business hours. The AI pulls answers from your website so it stays on-brand. Pilot in US, UK, IN, CAN.

Show exclusive discounts like "20% off right now" directly inside AI Mode and Search at the exact moment someone's deciding what to buy. New this year: discount bundling via Gemini, checkout built into the ad for UCP merchants, and hotel rate offers coming soon. US only.

Instead of counting call duration as a proxy for lead quality, Gemini now listens to what was actually discussed and scores the lead based on that. Better scores, cleaner reporting, and you can see exactly which ad drove which call. CA, US.

Users click your Search ad and land in a verified text thread with your brand not a grey anonymous SMS. Google AI handles the conversation, qualifies the lead, and keeps your brand visible in their messaging app. FR, DE, US, BR, IN.

Target CPA campaigns on Search now learn from every conversion step in your funnel not just the final sale. You import all your conversion actions (calls, form fills, meetings, closed deals) and Google uses the full picture to improve bids. Global.

Travel ad formats Booking Links, Travel Promotion Ads, travel feeds are now inside regular Search campaigns with AI Max. One campaign, one view, instead of managing formats separately. Full bidding suite, Data-Driven Attribution, and true tROAS included. Global.

Out of beta since April. This month adds AI Brief, text disclaimers (so regulated industries can guarantee required legal text always shows, even with Final URL Expansion), plus AI Max now extends to Shopping and Travel formats. Global.

Google AI shifts your daily spend based on when demand is actually high. Spend more on busy days, pull back on quiet ones without ever going over your monthly cap. Coming soon globally.

Smart Bidding Exploration now covers both Search and Shopping. You adjust how aggressive you want to be with your ROAS target and it goes after queries you wouldn't normally reach. Coming soon to PMax and Shopping campaigns too. Global.

Set one fixed budget for a campaign with a specific start and end date. Google spends it across that window without going over. Good for product launches, flash sales, or any time-boxed campaign. No daily budget tweaking needed. Global.

Three modes now available: Value mode (bid higher for new buyers but still reach existing ones), Only mode (stop showing ads to existing customers entirely), and new Prospects mode (filter out anyone who's ever interacted with your brand only cold audiences). Global.

A weekly chart that shows what you actually got versus what was available if your bids or budget weren't the constraint. Broken down by campaign across Search, Shopping, PMax, Demand Gen, YouTube, App, and Hotel Ads. Includes recommended actions to close the gap. Global.

A basic CRM built into Google Ads for managing leads from Google-hosted forms. You can see all leads in one place, mark them as qualified or converted, and feed that data back into bidding. Replaces the need to export leads manually. Pilot in CA, US.

Google is building a shared booking standard so hotels can take reservations through AI-powered surfaces without losing control of their customer relationships. Secure identity linking and payment infrastructure built in. Coming soon, US.

Same idea as hotel booking but for food. Restaurants and delivery platforms can take orders through conversational AI experiences while staying the Merchant of Record keeping customer data and relationships on their side. Coming soon, US.

Demand Gen campaigns can now attribute and bid toward their own conversions without other Google campaign types taking credit. Works similarly to how paid social platforms report conversions. Global.

Product feeds in Demand Gen are expanding: vehicle feeds eligible from Q3 2026, product feeds now showing on YouTube Pause ads and tablets, and a new video link attribute in Merchant Center lets you attach product videos at scale. US, CA, AU, UK.

Maps is now a channel you can opt into for Demand Gen campaigns. Your ads show as Promoted Pins when people are browsing, getting directions, or looking at a place page. Opt in or out per campaign. Global.

Find organic YouTube videos where creators are already promoting your products (affiliate content) and put paid spend behind them inside Demand Gen campaigns. Shop CTAs get added to those creator videos. Currently US, expanding to 9+ markets soon.

When you're setting up a Demand Gen campaign, your creator partnership videos now show up directly in the asset picker. No hunting through external folders they're just there, ready to use. Coming soon globally.

You go from a written brief to a finished video in one place. Google's models (Gemini, Veo, Nano Banana) handle the storyboard, script, visuals, and voiceover. Horizontal and vertical formats both covered. Coming soon globally, English.

When you create a new Demand Gen campaign, Google looks at your existing PMax campaigns and pre-fills the budget, bidding strategy, and audience settings based on what's been working. You can adjust everything before going live. Global.

Retailers can now share their shopper data with brands to run Demand Gen campaigns on YouTube, Discover, and Gmail. Brands get better targeting, retailers get a cut of the media spend. GA globally.

Connect your full Google Merchant Center video library to Demand Gen not just 5 videos. Google picks which product video to show each person based on what they were looking at. No manual matching needed. Global pilot.

Add a checkout link to your Demand Gen ads so people can go straight to the cart page instead of your homepage. Now works in YouTube Shorts and in-feed ads too. Live in US, CA, GB, DE, JP, IN more markets coming.

Demand Gen campaigns can now bid toward people who see an ad and then buy later not just people who clicked. Useful for YouTube where people watch and then search separately. Global.

A proper A/B test that measures whether adding Demand Gen to your PMax or Search campaigns actually moves the needle or whether those conversions would have happened anyway. Isolates the true incremental contribution. Global.

GA4 now pulls in your marketing mix model data from Meridian, multi-touch attribution (including impression data from Meta, TikTok, Snap, and Pinterest), and incrementality tests and tries to give you one consistent view of ROI across all of them. Meridian scenario planning also lands in GA360. Global pilot.

A new metric that estimates how many future purchases your upper-funnel campaigns are generating even if those purchases happen outside the standard attribution window. It looks at early signals like branded searches and engaged visits to predict what's coming. No custom setup needed. Global pilot.

Your tags run through your own server domain instead of Google's, which makes them harder to block and more accurate. Privacy-by-default with confidential computing built in. No changes to existing tag code needed. New one-click integrations with Fastly, Akamai, Cloudflare, Webflow, Duda, Google Cloud. US, CA.

Now works across Google Ads, SA360, and CM360 from one interface (GA4 coming soon). New direct integrations: Mailchimp, ActiveCampaign, Klaviyo, Google Drive. Partner integrations via API: Adswerve, Bloomreach, Datahash, Treasure Data, TripleWhale, Stape, Zapier, Zeotap, and more. Global.

An open-source tool for running geo-based incrementality experiments the kind where you turn ads on in some regions and off in others to measure true lift. Runs multiple test groups at once, uses Time-Based Regression, and feeds results back into your Meridian MMM as calibration data. Global pilot.

A Google Cloud interface for running Meridian without managing it all in Python notebooks. Run hundreds of models at once, with faster compute and better tooling for teams. Free to use in Google Cloud (you pay for the compute). Pilot runs July–December 2026. Requires existing Meridian use and BigQuery.

Web enhanced conversions and lead enhanced conversions are now one unified tool. Manage all your hashed first-party data (emails, phone numbers) in a single module. New inline diagnostics track data health from the moment it's collected to the final conversion. Global.

2026 brings two big changes: visual tagging (click on page elements to configure tracking without writing code) and optimised GTM containers that remove the need to load gtag.js as an extra step. One central place to manage settings across all tags. Global.

Tracks how many branded searches happen as a direct result of someone seeing your YouTube ad. It only counts people who were exposed to an ad not total branded search volume. Always-on, no experiment needed. Now adding AI Mode support and availability in DV360. Global.

Every lead from your Google-hosted forms now gets a Hot, Warm, or Cold label based on Google's prediction of whether they'll convert. Filters out spam and unqualified submissions automatically. Your sales team sees a prioritised queue rather than a raw list. US, CA.

A visual diagram inside Google Ads that shows your entire lead funnel from first click to closed deal. You connect your own conversion stages and can see where leads are stalling, how long each stage takes, and how many are dropping off. Global pilot.

Google can now model in-store sales for advertisers who previously had too little traffic to qualify. You share customer data (emails, phone numbers) and Google matches it to in-store purchase data to show you what your digital ads are driving offline. Global pilot.

Shoppers can now build multi-item carts, see your loyalty pricing, and transfer their cart to your website in one click to finish checkout. Rolling out to AUS and CAN now, UK later this year.

Instead of a standard product listing, Gemini picks the most relevant products for each search and writes a short explanation of why that specific product fits what the person was looking for. Feature summaries, not just specs. Coming this summer, US only.

A one-click toggle that adds text customisation, Final URL Expansion, and automatic format selection to your existing Shopping campaigns. Picks up long-tail and conversational queries that standard Shopping misses. You keep all your existing targeting and bidding. Global.

A chat interface inside Merchant Center where you can ask about your feed performance, get help fixing disapprovals, and get specific recommendations like which products to promote or which titles to rewrite. Closed beta, US only.

Shows you how often your products appear in AI Mode, the Gemini app, and AI Overviews and how that compares to competitors. Broken down by shopper journey stage (discovery, evaluation, purchase), product terms people search for, and specific attributes like size, material, and colour. Closed beta summer 2026, US/CAN/AU/IN/NZ.

Tell Google which products are worth more to you right now high-margin items, seasonal stock, best-sellers and it factors that into bidding. Apply it by brand, category, or individual product without touching your campaign structure. Works in PMax and Shopping. Global pilot.

New this year: SKU-level reporting so brands can see which exact products their campaigns drove sales for. Cross-retailer reporting so brands can compare performance across retail partners. In-store reporting and bidding powered by retailer data. First-party data segment sharing between retailers and brands. 30+ retailers now in the ecosystem. Global.

New feed attributes in Merchant Center built for how people search in AI Mode with full sentences and follow-up questions. You can add Q&A pairs, additional product variants, popularity rank, related products, document links, and item group info. GA globally, English.

Three formats now live: a Discover mobile Shopping ad with large lifestyle imagery, a native Shopping ad format inside Image Search, and Shopping ads expanding into Google Lens globally. All GA.

One place to manage all your creative assets in Google Ads. Upload brand guidelines as a PDF and Google uses them as a permanent reference when generating ads. Pull in existing assets from Merchant Center, YouTube Studio, or third-party tools like Adobe and Canva via the Ads API. Coming this summer, global, English.

Describe what you need and Google generates headlines, descriptions, 15+ images across three categories, storyboards, horizontal and vertical videos, and videos with voiceover all in one workflow. Every asset is checked against policy before it goes anywhere near a campaign. Coming this summer, global, English.

When you edit a PMax ad or asset group, you can now save it as an A/B test in one click. Google runs both versions and tells you exactly which one performed better. Gemini also flags issues in your creative wrong aspect ratio, logo in the wrong place, video too long with a one-click fix option. Coming this summer, global, English.

Google's marketing assistant, built on Gemini, that works across all their platforms. It remembers your business context from previous conversations, follows you from one product to another, and proactively flags things you should act on. Currently in beta, US, expanding to more markets.

Upgraded to Gemini 3. You can now build PMax campaigns from scratch through conversation, get instant ad policy approvals instead of waiting days, and get 24/7 security monitoring with a dashboard that flags dormant users and suspicious domains. Revamped homepage with performance diagnostics built in. Global, English.

Upgraded to Gemini 3. Ask questions in plain language and get charts and dashboards back. You can ask things like "why did revenue from paid search drop this week?" and get an actual answer with visualisations. Sends you proactive performance updates by push notification and email. Benchmarks your campaigns against industry peers. Global, English.

A more advanced version of the Commerce Merchant Center assistant. Diagnoses feed problems, surfaces performance gaps, shows you where your products are losing visibility, and gives you a step-by-step plan to improve your Store Quality Score. US only, English.

Upload your media plan and it gets translated into a DV360 campaign setup. Track why creative is getting rejected, get optimisation suggestions, and pull performance reports across all your line items with a single prompt. Tailored dashboards coming soon. Global.

Built specifically for Commerce Media Network retailers inside SA360's Insights Hub. Answers questions about clicks, conversions, and ROAS. Explains retail-specific metrics, spots trend changes, and helps troubleshoot why ads aren't serving. Global pilot, English.

A chat interface inside CM360 and the CM360 Help Center. Ask questions and get direct answers without filing a support ticket. Available 24/7 across all time zones. Global.

Routes users from your ads straight into the right page inside your app skipping logins and navigation. Now includes agentic setup workflows that automatically find implementation gaps and walk you through fixing tracking, bidding, and deep links. Global.

Generating deep links used to take developers days. This tool writes the code for you inside Android Studio in minutes you describe the destination, it generates the implementation. No back-and-forth between marketing and engineering. Global.

A virtual App Specialist inside the Google Ads Help Center. Walks you through importing in-app conversion actions, setting up app-based bidding strategies, and fixing broken deep links step by step. Available in English globally and select other languages.

On-device event-level conversion tracking for better accuracy without relying on probabilistic matching. Full bidding suite now available for iOS: Maximize Conversions, Target ROAS, Ad Revenue Optimization. Integrated Conversion Measurement (ICM) expanding to EEA, UK, and Switzerland, now including web-to-app journeys and view-through conversions. Rolling out through 2026, global.