Hey,
Your traffic data is only showing you half the picture.
When a buyer reads an AI Overview that lists your competitor — or scrolls a Reddit thread where you don't appear — that's lost visibility. And it won't show up anywhere in Google Analytics.
That's the problem share of voice solves.
We just published a complete guide to measuring and growing
your share of voice in organic and AI search. We cover:
- What SoV actually measures (and why traffic is a lagging indicator)
- How to build a keyword + prompt library that covers the full buyer journey
- The exact formula to calculate both SEO and AI SoV