Many companies are building their GEO strategy around “prompt volume.”

That’s a mistake. Because right now, most AI prompt-volume data is modeled rather than actual user behavior.

And unlike Google search, AI queries are highly inconsistent. People ask the same question in dozens of different ways, and AI responses change constantly.

​My team recently broke this down in a post, because we’re seeing so many teams treat GEO like traditional keyword research.

Rather than chasing prompt volume, focus on:

• Real customer questions
• Sales call insights
• Reddit and community discussions
• Support tickets and objections
• Building topical authority

AI engines don’t just reward keywords anymore, they reward clarity, expertise, and usefulness.

So instead of obsessing over prompt volume, focus on becoming the most trusted source on the topic.

That’s what AI systems consistently surface.

If you want help becoming a trusted source on topics important to your business…

​Book a discovery call with my team.

Cheers,

Neil Patel

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P.S. The teams winning GEO aren’t guessing what people prompt, they’re mining what customers actually ask. If you want help doing that, let’s talk!