A new study from Harvard Business Review Analytic Services, sponsored by Appian, reveals a critical AI success gap: While AI is great at helping with productivity, it is largely failing to drive top-line growth.

The research indicates that the path to true AI value isn't about better models. It's about moving AI from a standalone tool to a core part of your business processes.

Key findings include:

• While 64% of organizations see productivity gains from AI, only 16% report realizing a high degree of measurable value from their AI investments.
• 71% of respondents say embedding AI in their organization’s processes has created notable value.
• 69% agree legacy systems are limiting their organization’s ability to scale AI.