Gmail and Apple Mail have moved beyond spam filters and predictive text, email summaries are now the default. That means ISPs are deciding what parts of your email get seen first… not you.

Why this matters:

Your message may be consumed without the email ever being opened.

Click rates may drop (even if performance doesn’t).

The “top” of your email just became the entire email in many cases.

So, what should you do?

1. Frontload your most important message (so AI pulls it into summaries).
2. Include the benefit early on, it gives people another reason to open up the email.
3. Focus on revenue and conversions, not just clicks.

If you need help adapting your email strategy or even creating one…

​Click here to book a discovery call, my team can help do it for you.

Cheers,

Neil Patel

PS: If AI is rewriting your emails anyway, you might as well make sure it’s saying the right thing. We can help, let’s talk!