Hello,

Over the last few weeks, we've been sharing why we built our new course, Human-Centered Research with AI, and what's possible when you treat AI as a thinking partner, not a shortcut.

Now you get to look inside the course with a free lesson, taught by your instructors, Angela Kochoska and Hannah Rosenfeld. 

In three minutes, you'll learn how AI can widen your research aperture: helping you ask better questions, surface perspectives you'd otherwise miss, and explore context at a scale that wasn't possible before.

Watch the lesson on YouTube or by clicking the image below. 

IDEO U courses are much more than a series of videos. What makes ideas like this actually stick (and change how you work) is what comes next: 

• Hands-on activities to try the methods yourself.
• Feedback from your cohort peers and our teaching team.
• Reflection prompts that give you space to think about what worked, what didn't, and how it applies to your work right now.

Coming up: we'll be sharing course instructor Angela’s answers to questions from our community about using AI in research. 

If you have questions about the course, hit reply and we’ll help you out. 

Course Overview 

Format: Online cohort course 

Duration: 5 weeks 

Start Date: May 21 

Price: $899 

Experience level: Beginner to advanced with research

Best for: Researchers, product designers, strategists, marketers, customer experience teams, and innovators working with qualitative research.

— The IDEO U Team