Digiday Daily

April 17, 2026

Advertising in ChatGPT is already getting cheaper. The rate advertisers pay to reach every thousand users has fallen from $60 at launch nine weeks ago to as low as $25 now — and counting.

It’s early days, but marketers quoted Digiday a range of prices.

TOP STORY

Marketing on Platforms

‘Everything is coming down’: ChatGPT ads are getting cheaper

While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

OTHER THINGS TO KNOW

Join us for the Digiday Sports Marketing Playbook, taking place virtually on April 23 at 11 a.m. ET, where brand and agency leaders will unpack how these partnerships are evolving and what it takes to stand out in a crowded, fast-moving landscape.
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