Something interesting is happening in consumer electronics retail, and most shoppers don't even notice it. The person guiding them toward a 65-inch QLED used to be a sales associate armed with talking points.
Now it's an algorithm that knows their streaming habits, room size, and budget before they've said a word. AI-driven recommendation engines have quietly moved from novelty feature to core buying infrastructure, and the shift is changing how people research, shortlist, and purchase their next TV. The question worth asking isn't whether this matters. It's how far it's already gone.

Consumers are increasingly turning to artificial intelligence for product search and discovery, with some retailers struggling to keep up.

Sennheiser has announced that owners of a one-channel or two-channel Profile Wireless set now have access to the latest firmware update v 5.0.0, which adds Bluetooth functionality to the compact microphone system.

Optoma has introduced the HCPro-5400 professional home cinema triple RGB laser projector. The new projector is designed to be the industry's first DLP laser projector featuring 5,000 lumens of brightness and 4K UHD visuals with certifications for IMAX Enhanced, Dolby Vision, HDR10+, Filmmaker Mode, and WiSA SoundSend.

Daisy has announced its newly formed strategic relationship with Parasol, a 24/7 remote support service owned by ADI. This partnership will enhance customer support across Daisy's growing customer base, extending Daisy's technician-led support model and ensuring clients enjoy consistent and reliable around-the-clock access to qualified technical help and proactive system monitoring when issues arise outside regular business hours.
"As we scaled, it became clear that our call center was delivering real value to clients and to our branch owners," says Hagan Kappler, co-founder and CEO of Daisy. "We also realized that demand was outpacing what we could reasonably build on our own in the short term. We chose to partner with Parasol to scale faster in a manner consistent with the experience that defines Daisy."