AI is changing what’s possible in research, and the principles of human-centered design matter now more than ever. Learn how to use AI thoughtfully as a partner in your process, not just a tool for speed.
What we’ll talk about:
A simple framework for how to bring AI into your research process
How to use AI to explore, challenge, and pressure-test your thinking
What it looks like to do qualitative research at scale
Where AI fits in your research process and where it doesn’t
Common misuses of AI in research (and how to avoid them)
Hear from Hannah Rosenfeld, Executive Design Researcher at IDEO and an instructor in IDEO U’s newest course, Human-Centered Research with AI.
This conversation is for researchers, product teams, and innovation leaders who are navigating growing amounts of data, experimenting with AI, and want to feel more confident in the direction their research is shaping.
Can’t join live? RSVP and we’ll send you the recording, podcast, and recap.
We'll take questions from the audience during this event and release a future podcast episode answering as many as we can. Join us live to get your questions answered.
About the Speakers
Hannah Rosenfeld
Executive Design Researcher, IDEO
Hannah leads complex design research programs at IDEO, helping organizations tackle ambiguous challenges and uncover human insights that shape meaningful products, services, and experiences, particularly in healthcare. Her work blends research, strategy, and storytelling to turn deep understanding into clear direction. She also leads IDEO Cambridge’s Research & Insight cohort and contributes to the firm’s Design Futuring practice, where she explores how emerging technologies, like AI, can expand what’s possible in research. She’s especially interested in new tools and methods that help teams ask better questions and generate insights with greater impact. Hannah earned her Master’s in Designing for Interactions from Carnegie Mellon University, which has shaped her uniquely design-led and systems-focused approach to research. Being a mother to a passionate and curious toddler has shaped her perspective on just about everything else.
Mina Seetharaman
Creative Confidence Podcast Host & Head of New Ventures, IDEO
Mina leads strategy for IDEO’s learning and media initiatives, including IDEO U. In this role, she is focused on finding new, customer-focused, tech-supported ways to deliver IDEO’s long-standing value proposition to our clients. Her specialty is helping iconic brands go through major transformations and be competitive leaders in their markets. She has led strategy and operations at respected media and content companies, including The New York Times, Gartner, The Economist, and OgilvyOne. She is experienced in launching new product offers, developing and leading teams, and driving cultural and operational change. She holds a degree in Journalism from New York University, speaks six languages, and is an amateur abstract expressionist painter.
