Your best blog posts are probably losing traffic right now.

It happens to everyone. Google favors fresh content. So the posts that were crushing it six months ago? They’re slowly sliding down the rankings while newer content takes their place.

Most people respond by writing more new content. That’s the hard way. The easy way? Update what you already have.

A refreshed post with new stats, new examples, and a few additional keyword variations can jump right back to where it was, and sometimes higher. Google sees the updated timestamp, re-crawls the page, and re-evaluates it against the competition.

I do this with my own content every single month. It’s the highest-ROI activity in my entire SEO strategy.

Try this right now:

• Go to your Ubersuggest dashboard and click Rank Tracking.
• Sort by position dropped.
• Pick the top 3 pages that slipped and update them this week.
• Add new data points. Answer new questions. Expand the thin sections. Then let Google re-index it and watch the rankings bounce back.

​Find your decaying content right here →​

And if you haven’t tried our AI writer, make sure you upgrade to a lifetime account so you can make the most of it. It can help rewrite your content that’s losing rankings and update it to be more SEO and human-friendly.

And as a bonus, it also helps you get more ChatGPT traffic.

Cheers,
Neil Patel

P.S. Want me to take a look at your updated post before you re-publish? Just hit reply with the link, and I’ll give you quick feedback.