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L’Oréal is a French company active in the beauty segment.
They sell cosmetic products for women and men worldwide. Think about skincare, makeup and much more.
But is it an interesting stock? Let’s find out today.
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L’Oréal - General Information
👔 Company name: L’Oréal
✍️ ISIN: FR0000120321
🔎 Ticker: OR
📚 Type: Owner-Operator
📈 Stock Price: €367.4
💵 Market cap: €184.8B
📊 Average daily volume: €144.6M
Onepager
Here’s a onepager with the essentials of L’Oréal
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15-Step Approach
Now let’s use our 15-step approach to analyze the company.
At the end of this article, we’ll give L’Oréal a score on each of these 15 metrics.
This results in a Total Quality Score.
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1. Do I understand the business model?
The company behind your favorite beauty essentials?
Go take a look in your bathroom and you’ll see it’s probably L’Oréal.
They’re all about making us feel good.
L’Oréal sells beauty and confidence with their iconic products.
And they do it through 37 brands in 150 countries.
Here’s a sneak peek at some of their products:
Maybelline New York
Garnier
Lancôme
L’Oréal Paris
L’Oréal is the number 1 beauty company worldwide.
Their market share equals approximately 14.5%.
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The company is active in four different segments:
Consumer Products (36.5%):