The A.P.C. jean is made from raw denim. A Japanese fabric developed exclusively for the brand, untreated and dyed with indigo. Over time, it develops a unique patina, following the rhythm of the person who wears it. When A.P.C. developed this fabric in the late 1980s, the market was obsessed with pre-washed denim. A.P.C. chose the opposite: a jean that begins its life at the moment of purchase. This commitment has become the brand’s signature.

Each A.P.C. jean is cut from a Japanese fabric developed exclusively for the brand: a 14.5-ounce selvedge woven on vintage 70 cm looms, whose subtle irregularities give it character. Raw, untreated, and indigo-dyed, A.P.C. denim reveals itself over time: where the fabric rubs, the color fades; where it is protected, it remains. It is an exact reflection of the person who wears it.

The only distinguishing mark: the first button, engraved with a guitar and a crossed dagger. A detail that is far from minor.

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