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Reddit is going all-in on AI search. They’re building AI-powered experiences to surface conversations, opinions, and recommendations from their threads. This isn’t random. Users already go to Reddit for real answers. Now AI is making those answers easier to find. If you are wondering why this matters, it’s because Google and ChatGPT have deals with Reddit. And these changes are affecting both Google and ChatGPT results in new ways. We had a client where negative Reddit threads were outranking their own site on Google: ✔ We created 4 branded profiles on Reddit ✔ A weekly SEO lead thread discovery ✔ We participated in conversations daily ✔ We corrected misinformation and linked to helpful guides We got 98% positive feedback, 181 comments, and 12,000+ views on brand-led conversations. And more importantly, the results on Google and ChatGPT changed, which caused the client to rank higher and generate more sales. Whether your customers are on Reddit or not, it affects your rankings. |