The Google March 2026 core update has been rolling out for a week, and the rankings are definitely shuffling.

Some sites jumped. Some sites dropped. A lot of people are panicking right now.

Here’s what we’re seeing across the data:

The winners are the sites with real expertise and authority signals. Original research. First-person experience. Strong backlink profiles from trusted sources.

The losers are the sites that leaned too hard on generic AI-generated content without adding anything original.

Google is getting better at telling the difference. And this update made that very clear.

Now's the time to check where your site landed.

Try this right now:

• Log into your Ubersuggest dashboard.
• Go to your Rank Tracking report.
• Look for the biggest drops and the biggest wins.

If you went up, great. Double down on what’s working. If you went down, now you know exactly which pages need attention. Either way, you can’t fix what you don’t measure.

​Check your rankings right here →​

And if you haven’t yet, check out our lifetime plan. Pay once and keep growing your traffic, and get insights ahead of time so you do better during Google’s updates.

Cheers,
Neil Patel

P.S. Need help understanding what the update did to your site? Just hit reply, and my team will take a look at your rank tracking data and help you figure out your next move.