A new survey from the app and research platform Suzy found that Snapchatters also use their...

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Friday, April 3, 2026

Allego

The Ultimate Guide to Getting Reps to Use Marketing Content in Sales

Most marketing content goes unused. Learn how to make your content easier for sales to find, trust, and use so it shows up in real conversations and drives measurable revenue impact.

Pixability

The Brand Marketer’s YouTube Playbook

How leading brands drive YouTube success with a 360° strategy

Kantar

Synthetic Data: From ‘What can this technology do?’ to ‘Which decisions will this help us make better?’

Every marketing team is being asked the same question right now: how do we make intelligent decisions faster, under more scrutiny and with higher stakes than ever before? The next era of brand growth will not be defined by who experiments most aggressively with AI, but by who executes consistently and at scale with discipline.

Cvent

Experiential Marketing Playbook for Modern B2B Marketers

Steal proven experiential tactics from leading marketers to drive engagement, pipeline, and measurable ROI.

Social Media Today

Snapchat users travel more than non-users

A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Neil Patel

Most Marketing Metrics Are Misleading. Here’s What Leaders Measure Instead

Key Takeaways Your marketing reports probably look fine. Traffic is up. Engagement is solid. Return on ad spend (ROAS) hits the benchmarks your team set last quarter.

CMSWire

Show Your Marketing Boss Who's Boss With Email Opt-Outs

Increasing adoption of these practices ... positive experiences. Could we stand out by going against the grain? Yes. But we’d stand out in a bad way, putting us at a competitive disadvantage. There are other ways to stand out strategically.

Adweek

TelevisaUnivision and Nielsen Secure Measurement Deal Ahead of Upfront

The companies reach a new, multi-year measurement agreement across TelevisaUnivision's portfolio.

Marketing Tech

How to unify customer data from mobile apps and websites

With the hyper-digitisation of the modern era, truly understanding the buyer’s journey has become increasingly complex. They might browse a product’s web page one day, but purchase another device on another day.

Social Media Today

Snapchat trolls Meta with Spotlight name change prank

While calling its short-form videos Reals was an April Fool’s Day joke, the animosity between the two companies is not.

Adweek

Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’

Publicis Groupe has acquired sports and culture-focused agency 160over90 as the holding company deepens its investment in sports marketing.