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19 March, 2026 |
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sponsored by
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Stop selling, start solving: Why pharma needs barriers-driven engagement™ now
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| Pharma’s advantage will come from identifying and solving barriers. Barriers are where customers get stuck. They’re places where patients fall out of our funnel, where the rubber meets the road in our ability to truly affect patient outcomes. When we address them by running plays that align roles, channels and content or solutions, we don’t just remove friction for our customers, we deliver behavior-changing personalization at scale. Learn why identifying and solving customer barriers is the future of engagement. |
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The DOJ has repeatedly asked for more time to file responses in the various Inflation Reduction Act cases before the Supreme Court. The next deadline for the government is coming up on March 30 (in the Novo Nordisk case), so we’ll see if the justices can move that case forward. |
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Alexis Kramer |
Editor, Endpoints News
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by Zachary Brennan
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The FDA approved a high-dose version of Novo Nordisk's blockbuster weight loss injection Wegovy, giving its go-ahead about two months faster than normal thanks to a voucher received from the commissioner's program. Thursday's approval is based on data released in January, when Novo reported that patients given the 7.2 mg dose had an average weight loss of 20.7%
after 72 weeks. That was better than the 17.5% weight loss for people given the already-approved 2.4 mg dose in the trial. While the high-dose Wegovy is stronger than the previously approved version, it is slightly behind its competitor, Eli Lilly's Zepbound. In its pivotal trial, the 15 mg dose of Lilly’s GIP/GLP-1 agonist, approved in November 2023, achieved 22.5% weight loss at 72
weeks. | |
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by Nicole DeFeudis
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GSK’s recent deal to license out a rare liver disease drug just got sweeter. The FDA on Thursday approved linerixibat to treat cholestatic itch in patients with the autoimmune liver disease primary biliary cholangitis, or PBC. The approval makes GSK eligible for a $100 million payment under a deal announced earlier this month that would give rights to Italian pharma Alfasigma. The deal has yet to close. GSK will also get $300 million upfront, and there’s still $20 million on the table if linerixibat gets approved in the UK and Europe, plus another $270 million in milestones and certain royalties on global sales. The approval will
likely fill a gap in Alfasigma’s commercial portfolio, after its subsidiary Intercept Pharmaceuticals pulled PBC drug Ocaliva from the market last year. Linerixibat will be marketed as Lynavoy. GSK did not immediately respond to a request for comment on pricing. | |
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by Shelby Livingston
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Verily has raised $300 million in new, outside funding that ends parent company Alphabet's controlling position in the healthcare innovation company, Endpoints News has learned exclusively. The funding round was led by Series X Capital, a venture fund formed with Google’s X moonshot lab, along with participation from
Alphabet, UCHealth, the University of Colorado Anschutz and other investors, Verily said Thursday. Alphabet remains a significant minority investor. Verily has been making moves to step out of Alphabet’s shadow, with plans to eventually go public. It’s been divesting business units, including its insurance business Granular, and
sharpening its focus. Most recently, it’s zeroed in on an AI healthcare platform, Pre, that powers all Verily solutions. | |
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by Max Bayer
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CSL Behring disclosed a "temporary global stockout" of its gene therapy for hemophilia B that it says could delay treatment for some patients. In a letter to the patient community published this week, Deborah Long, CSL senior vice president of medical affairs, said the shortage of Hemgenix “reflects the complexity of manufacturing gene therapies.” She wrote that there was no issue with safety or effectiveness and that the company was working with regulatory bodies to ensure stable supply of the therapy moving forward. A company spokesperson said in an emailed statement that “the global stockout is due to a
preliminary test result that is currently under investigation.” | |
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