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Good morning,
The Sure Dividend investing method is about:
- Identifying the best income securities to buy
- While avoiding mediocre or worse securities
We seek to accomplish this with our 2-point investment approach:
- Expected total returns
- Dividend risk
What makes Sure Dividend unique is our comparative analysis between dividend stocks in the Sure Analysis Research Database (SARD).
The Sure Analysis Advantage
The Sure Analysis Research Database contains reports on more than 900 income securities, including:
- All Dividend Kings
- Many REITs and MLPs
- All Dividend Aristocrats
- All Dividend Champions
- All individual monthly paying income securities
Note: We will continue to increase the number of securities we cover going forward. Our goal is to cover all individual securities (stocks, REITs, MLPs, BDCs, etc.) with 5+ years of consecutive dividend increases as measured in USD.
The security reports in The Sure Analysis Research Database are updated quarterly by our team of researchers so the information in them stays relevant.
“The person that turns over the most rocks wins the game. And that’s always been my investing philosophy.”
– Peter Lynch
We use the same investing framework for all securities to compare potential investments to one another on an apples-to-apples basis. These metrics include:
- Buy/Hold/Sell Rank
- Expected total returns
- P/E ratios
- Fair value price
- Expected growth rates
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- Dividend Risk Scores
- Dividend yields
- Dividend growth streaks
- Payout ratios
- And many more
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Note: See here for our glossary page for definitions of our metrics.
Expected total returns are central to the Sure Dividend investing method.
Investing Framework: Expected Total Returns
We use an expected total return framework for the securities in our database.
Interestingly, all returns come from only three sources:
- Dividends (or distributions, interest, etc.)
- Growth on a per share basis (typically measured as earnings-per-share)
- Valuation multiple changes (typically measured as a change in the price-to-earnings ratio)
Combined, these three sources make up total return.
“As a registered investment advisor, I use Sure Dividend as one source in locating the best high-yielding dividend stocks. Since I manage both taxable and non-taxable accounts the objectives are a bit different. The common feature is maximizing long-term total return with minimum risk.”
– Sure Dividend member
Historical total return, while interesting, is not what matters in investing. It’s expected future returns that we care about.
And since total returns can only come from the three sources mentioned above, you can use the expected total return framework to clarify your thinking on where you expect total returns to come from.
We calculate five year forward expected total return estimates for all of the 900+ securities in the Sure Analysis Research Database.
This means you can compare the total return profiles of securities to one another using the same framework. This is an especially powerful tool to employ in your investment portfolio.
The image blow shows the expected total return distribution of the 900+ securities we cover in Sure Analysis.
Note: Data from the 3/17/26 SARD spreadsheet.
Investing Framework: Dividend Risk
Expected total returns are one side of the investing coin. The other is risk.
We are focused on income producing securities because that’s what matters for a sustainable retirement (or early retirement).
The big risk with dividend investing is dividend reductions or dividend eliminations.
We assign a letter grade ranking to all the income-paying securities in our database using our Dividend Risk Score.
Dividend Risk Scores take into account:
- Recession performance
- Dividend history
- Payout ratio
The longer a company’s streak of consecutive dividend increases, the lower its payout ratio, and the better its historical (and/or expected) recession performance, the better its Dividend Risk Score.
The Dividend Risk Score gives you the ability to quickly compare the relative dividend safety of different investment opportunities.
How To Benefit From This Information
Five year forward expected total returns and Dividend Risk Scores from Sure Dividend give you the power to quickly compare different individual income investment options to one another.
All of our premium services are powered by data from the Sure Analysis Research Database and use metrics from our expected total return and Dividend Risk Score investing frameworks.
“It saves me so much time and effort and you and your staff do a super job of analysis of each of the top tens. Your work makes my job much easier and more accurate, and my results are the best they’ve ever been. Thanks so much for all your deep research and the long-term approach which yields a super list of great companies available at good buy prices. Your service and that of your fine staff, makes my final decisions so easy with rock solid info on rock solid choices. Please continue.”
– Sure Dividend member
The Sure Analysis Research Database is our absolute highest tier of service. It gives you access to ALL of the valuable work we do. This includes:
- Massive Dividend Growth Stock Coverage
We cover 900+ income securities every quarter in Sure Analysis, over the same key metrics. See below for 3 examples of the 900+ income securities we cover:
+ Coca-Cola (KO)
+ Realty Income (O)
+ Landmark Bancorp (LARK)
- Weekly Top 10 Best-Of-The-Best Email
We send out an email each week with the 10 highest expected total return securities with "A" or "B" Dividend Risk Scores from the most recent editions of the Sure Dividend Core Newsletter, Sure Dividend High Yield Newsletter, and Sure Dividend Growth Newsletter. This email uses the recommendations from our premium newsletters, so you get a concise list of the best-of-the-best dividend growth stocks each week.
+ Example Top 10 email from December 30th, 2025
- The Sure Analysis Research Database Spreadsheet
The Sure Analysis Research Database spreadsheet is powerful. It has everything you need to quickly sort through the 900+ income securities we cover to find the best that match your needs, and avoid the worst. And, it is updated daily, so you always have up-to-date info to guide your dividend growth investing decisions.
+ Example Spreadsheet from December 31st, 2025
- The Sure Dividend High Yield Newsletter
Our most yield focused long-term dividend growth newsletter. It publishes on the 2nd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Growth Newsletter
Our most growth focused long-term dividend growth newsletter. It publishes on the 3rd Sunday of the month. Click here for a historical edition.
- The Sure Dividend Core Newsletter
Our most balanced (between yield and growth) long-term dividend growth newsletter. It publishes on the 1st Sunday of the month. Click here for a historical edition.
"My goal is to invest in high quality, long-term stocks. Specifically, mostly high dividend stocks. Sure Analysis, in my opinion, is an amazing tool to build my retirement portfolio."
– Sure Analysis member
Why Now Is The Best Time To Upgrade To SARD
Now is the absolute best time to upgrade to the Sure Analysis Research Database because of the March 2026 Deep Discount Event.
Details are below:
- Serious Value | From $999 to $342
SARD is normally $999/year. It's a bargain at that price because SARD includes all our other premium services (previously priced separately at $755/year) and access to the Sure Analysis Research Database itself, which is by far our most valuable service. Thanks to the current deep discount event, you can join now for just $342/year.
- Never Priced This Low Again
+ We will never offer this membership at a lower price.
+ No price increases ever – always just $342/year.
- 7 Day Free Trial & 60 Day Full Refund Period
You can try SARD for 7 days. If it isn't perfect for you, just email us in the first 7 days to end your trial, and you won't pay a penny. And, you also get a full 60-day refund after your first payment.
- Deadline: March 30th, 2026, 8:00 PM CT
Once this offer expires, it’s gone for good – no exceptions. It ends in just:
Note: Enter coupon code SAVE657 if it doesn't auto apply.
Email me directly at ben@suredividend.com with any questions.
To your compounding dividend income,
Ben Reynolds
Founder, Sure Dividend
P.S. The March 2026 Deep Discount Event ends at 8:00 PM CT on 3/30/26, and Sure Analysis will never be this inexpensive again. Click here now to join the Sure Analysis Research Database annual plan with the deep discount applied, while it's still available.
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