In 2024, companies investing in GEO/AEO saw an average -28% ROI.

In 2025?

That flipped to +144% ROI.

Same channel, different timing.

Even more interesting, spending only increased from $89,201 in 2024 to $135,117 in 2025.

The big jump wasn’t from massive budget increases.

It was from compounding visibility as AI usage exploded.

Here’s what that means:

The brands that moved early are now being cited, summarized, and recommended by AI tools.

The ones waiting? They’re playing catch-up.

GEO/AEO isn’t about rankings.

It’s about becoming the brand AI trusts enough to mention.

If you want us to make your brand the one AI trusts—