Hi there,

In our AI Search & Discovery Guide, HubSpot’s Senior Director of Global Growth and Paid, Aja Frost, shares a clear test for what will hold up over time.

“Marketers should be wary of any tactics that could run afoul of future quality guardrails, for example, inserting hidden instructions for LLMs, creating hundreds or thousands of near-identical pages, etc…The most durable tactics are good for the user and good for the LLM.”

Get the full set of expert perspectives, plus a GEO cheatsheet with five actions to take now.