Hey Niepodam,

Last quarter I watched an SDR spend 25 minutes researching one account.

LinkedIn.
Company website.
News.
Podcast appearances.

Finally they wrote a cold email.

Total output: 1 message.

I stopped them and said: “Give me 5 minutes.”

I opened Claude.

Here’s the prompt I ran:

“Act as a VP of Sales at a 200-person SaaS company. Based on this company’s website and recent hiring trends, what are the 3 biggest problems their revenue team is likely dealing with right now? Then write a cold email referencing those problems.”

We pasted the company site.

Claude returned 3 extremely plausible problems:

• SDR productivity drop
• Pipeline coverage issues
• Territory inefficiency

Then it wrote an email.

But the email wasn’t the interesting part.

Then it wrote an email.

But the email wasn’t the interesting part.

The problems were.

Because now we had three angles to test instantly.

Instead of writing one email, we wrote three pain-driven versions.

Version 1: Pipeline coverage angle
Version 2: SDR productivity angle
Version 3: Territory management angle

Each one took about 30 seconds to generate.

Total research time: 3 minutes.

But here’s the real trick.

Most sellers use AI to write the email.

Top sellers use AI to discover the pain.

Because once you know the likely pain…

Writing the message is easy.

The Prompt I Use For Every Account

When I prospect a company now, I drop this into GPT, Claude or Gemini:

“You are the CRO of this company. The company has ~[X] employees and sells [product].

Based on their hiring, market, and likely growth stage:

• What revenue problems are they probably facing?
• What metrics are likely under pressure?
• What would keep the CRO awake at night?”

This produces better discovery than most sellers do live.

Then I turn those answers into outreach.

Example Message

Instead of this: “We help revenue teams improve pipeline generation.”

You write this:

“Most SaaS companies around 200 employees hit the same outbound wall: pipeline coverage drops below 3x once territories get saturated.

Curious if that’s happening for your team at [Company] right now?”

Now it sounds like you understand their world.

Even though the research took three minutes.

The Real AI Advantage

AI doesn’t replace sellers.

It replaces blank-page thinking.

Instead of asking: “What should I write?”

You start with: “What are the 3 likely problems this company has?”

Then you build your outreach around that.

Recap

Use AI for:

• Problem discovery
• Angle generation
• Fast personalization + relevance

Not just writing emails.

Because the seller who can test 5 angles per account

will always beat the seller testing one.

Alan "Modern Seller" Ruchtein

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