"This was made for me."

Hey there!
What's keeping you from building on Substack?

Maybe you've never launched, and you can't figure out what to write about.

Or maybe you have a Substack already, but it's not growing the way you hoped. 

Or maybe you have free subscribers but nobody's upgrading to paid—and you have no idea why.

We know these problems well—because they are the exact problems we've run into ourselves as we've grown our own paid newsletter, Write With AI, to $400,000+/year...
And they're also the problems we've designed the Substack Starter Sprint to solve.
Whether you're a writer who hasn't launched yet, or an existing Substack creator whose growth has stalled, these are the 7 problems we'll help you solve by building a category-defining newsletter from the ground up.
Problem #1: Growing Your Subscribers
Having trouble growing your Substack past your first few hundred subscribers consistently?
Wait until you start using our Category Positioning framework.
Early in the Sprint, Cole will walk you through how to position your newsletter so clearly that the right readers immediately think: "This was made for me." We've used this framework across every newsletter we've built—and it consistently turns a trickle of new subscribers into a steady, compounding stream.
And once your category is locked in, you'll have the opposite problem: more interested readers than you have time to onboard.
Problem #2: Converting Free Readers To Paid
Are you not converting your free subscribers to paid because you think publishing great content is enough?
That's okay—most writers have tried the "just publish good stuff and they'll upgrade eventually" approach.
Luckily, we know exactly how to fix this. There's a specific conversion system that turns free subscribers into paid subscribers at a predictable rate. We've tested it across every newsletter we've built.
And Cole will show you how to install it inside yours.
Problem #3: Knowing What To Write About
Are you one of those people who says, "I need to figure out my niche before I start"?
Well, how long have you been saying that for?
And more importantly—has it worked?
Inside the Sprint, Cole will walk you through the exact Category Positioning framework we use to find the precise intersection of your expertise and market demand. You won't have to guess. You'll have a clear, specific direction before Week 1 is over.
It's time to stop waiting for clarity and start building it.

Problem #4: Procrastination
"I'll launch my Substack when things slow down" isn't a very effective newsletter strategy.
What separates Substack writers who make real money from those who stay stuck comes down to one thing, and one thing only:

Writers who never build → wait for the perfect moment
Writers who make real money → launch an imperfect newsletter and iterate

There are a lot of talented writers who never build anything because they're waiting to feel "ready." But the writers who grow are the ones who start before they feel ready—and use real subscriber feedback to get better.
So, stop waiting for the perfect moment.
Commit to 14 days with Cole, and watch what happens.
Problem #5: Building On Rented Land
Successful online writers don't build their entire business on social media.
They use social to drive traffic to something they own: 
A newsletter.
Inside the Sprint, Cole will show you the exact framework we use on Substack to turn followers into email subscribers—and email subscribers into paying customers. Once your Substack is the hub of your content engine, you're no longer at the mercy of algorithm changes.
Problem #6: The Technical Setup

"How do I set up Substack the right way?"
"How do I price my paid subscription tier?"
"How do I write my welcome sequence and onboarding flow?"

In the Sprint, Cole will give you the answers to all of these questions and more.
Our goal is to remove every friction point standing between you and a live, revenue-generating newsletter. You'll get the exact tools, templates, and frameworks we use across our newsletters—so your only job is to show up, implement, and publish.

Problem #7: Monetizing
And of course, the ultimate goal of the Substack Starter Sprint is to help you build a newsletter that's setup to generate recurring revenue.
Cole will help you do this by:

Teaching live sessions across 2 weeks, covering every phase of the Launch, Market & Monetize framework

Walking you step-by-step through category positioning, offer creation, and your paid conversion system

Giving you done-for-you templates for your welcome sequence, upgrade emails, and Substack Notes strategy

Building alongside you in real-time, so you leave with a fully operational newsletter—not just a plan

When we designed the Sprint, our goal was to create everything you need to go from "newsletter idea" to "ready to collect cash" in 14 days.
And after...

Building multiple 6 & 7-figure newsletters

And growing our cohort-based and group coaching programs to over 12,000 graduates

We're confident we can help you do that :)
Now, don't forget: We'll officially open enrollment for our Substack Starter Sprint next Monday, March 9th.
So, make sure to join the waitlist to be the first to know once we go live—and get a little sneak peek of the curriculum 