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March 04, 2026
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One interesting side effect of marketing coming under scrutiny in the boardroom: CFOs are working more
closely with agencies than ever before.
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- For advertisers, the challenge that comes with TV is not whether people will watch. It is where they watch, how they move between platforms and how quickly plans need to adapt. Partner insights from Nexxen.
- When marketers implement mobile-grade measurement standards, they give AI a grounded identity source and behaviors from which to work. Without that, they may get faster, but not better, optimization. Partner insights from
AppsFlyer.
- The in-flight audience is highly engaged, educated, more likely to have a high income, recall ads, etc. — enabling advertisers to reach their target audiences more effectively. Partner insights from Viasat Ads.
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PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS
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PARTNER INSIGHTS FROM SEEDTAG
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 Member exclusive |
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