What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns.
For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs?Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.
“Judging whether life is or is not worth living amounts to answering the fundamental question of philosophy,” Albert Camus wrote in one of the most sobering opening pages in literature.
In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact.
