What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
Publicis CEO Arthur Sadoun told investors AI is “not a headwind — for us, it is actually a strategic driver of growth and margin expansion.” · His counterpart at Omnicom, John Wren, reached for the same register, describing the group as “the...
In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact.
