What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
Google Ads has often used dynamic labels for some of the ad groupings. I mean, we've seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my eye, this is titled "Sponsored options in the area."
Marketing is set for its most transformative year in decades, according to major AI predictions for 2026. Currently, marketers struggle with fragmented customer journeys, declining attention spans, rising acquisition costs, and failed campaigns.
Now that the three major agency holding companies have issued their 2025 earnings results and set their strategies in place for 2026 and beyond, it’s …
Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.
The feature was previously only available to Professional Mode users, but this update will allow anyone on the app to access the expanded creator tool.
In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact.
