What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.There is a Google patent document that implies Google Search might send searchers to AI-generated page...
For the first time in 80 years, the toymaker has a new brand font. Can you find all the easter eggs?Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.
ADWEEK has launched a new award to celebrate exceptional talent in the growing commerce space. ADWEEK’s inaugural Commerce All-Stars recognizes the most innovative and successful executives shaping the future of […]
Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.
Every era of advertising has been defined by the moment its infrastructure became the bottleneck. In the late 1990s, the bottleneck was the fax machine.
In this interactive AMA session, Heather Whaling, CEO of Geben Communication, will help marketers uncover their personal zone of genius—the work only they can do—and identify where AI can amplify, automate, or accelerate their impact.
