Sponsored Wifi is an effective way to reach consumers before a large event and enable retargeting. By presenting an ad and redirecting users to an advertiser’s site, retargeting can occur post-event to keep up momentum.
Partner insights from Viasat Ads.
When marketers implement mobile-grade measurement standards, they give AI a grounded identity source and behaviors from which to work. Without that, they may get faster, but not better, optimization.
As variations of contextual targeting signals emerge — offering teams impactful, privacy-forward methods to win consumer attention — weather has emerged as a signal that universally drives behavior. Learn more in this video.
