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In the post-mortem of last week’s How to Win on LinkedIn workshop, I saw a wild comment which reminded me of a story. Comment first. Then story. The comment said: ====== “I’ve learned more in 90min than in 6 months of corporateservices. Bless you all!!!” ====== And the story goes like this: Back in the 2017-18 days I was started to get some real attention on my LinkedIn page. Not all of it good. Had some co-workers that were annoyed. (Which is ironic because they attended the same corporate seminar about LinkedIn that I did… but I was more diligent about the lessons because I wanted to date the woman who hosted it… Different story for another time lol). So there was jealousy, sure. The whole crabs-in-the-bucket problem. But for the most part, the results from LinkedIn were very good. When the time came to look for a new job, many of the recruiters had already seen my face, name, and posts. So I had the leg up on all other candidates. At any job I interviewed for. These days I was more “boss-friendly” on LinkedIn than I am now. I got the offer I wanted and negotiated a 4-day workweek so I could spend the extra day writing online. What? You thought I’d give away my whole week? No chance. (Friendly reminder. Before you decide something is “impossible,” ask). Anyway, we get all the contract details sorted out. Good salary with a nice bonus package. 4-day workweek as expected. Still had to be in the office every day. But this was a time where remote work was some Tim Ferris-fueled cocaine fever dream. I do the usual meeting with HR during my first week. That’s when they try to drop the boom. “Hey, you’re the LinkedIn guy, right?” “Yeah.” “How would you feel about posting more about the company. We have a lot of good stuff here. It would do a lot for your reputation here.” . . . Can you guess what I said? Tell you the truth, I can’t remember the exact words. Some version of: “No way in hell, dude.” That should have been the end of it. Really it was just the start. Any chance they got - in group meetings, performance reviews, water cooler chats, lunch break, corporate outings - they would ask me about LinkedIn. “Posting about us yet, mate?” No. Of course not. And this is why the corporate NPC types are terrible at LinkedIn. Nobody goes online to read some cheeseball, fake-PR posts about how this company retreat was so amazing or this corporate initiative is so meaningful. Blech. “I’m so honored to announce…” LOL. If you go the corporate route on LinkedIn, you lose. Here’s the real twist: You even lose the corporate game. There is so much miseducation in the LinkedIn world — not only from these corporate HR types but also the gurus who mostly parrot their techniques and obsess over profiles. Most people are doing more harm to themselves than good on LinkedIn. The problem is much deeper than I remembered. Which is why I’m opening up this Wednesday’s bonus LinkedIn “Ask Me Anything” session to you, for a limited time. This session is exclusively Q&A. But when you join, you’ll also get the following bonuses:
Fair enough? We start the Bonus LinkedIn session in 48 hours. You have until then to grab your spot. Click here today to reserve your spot for How to Win on LinkedIn + Bonus Session now Talk soon, -Tim P.S. In case you’re wondering what kinds of questions we’ll be discussing, here’s the initial list:
Should be a good time. |