Digiday Daily

February 25, 2026

Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused on the world of text: earned media coverage, website copy or user-generated reviews.

Lately, they’ve pivoted to video.

TOP STORY

Zero-click Future

The Rundown: Why YouTube has become key for brand GEO strategies

Brands hoping to improve their performance in zero-click search and LLM chatbot results are focusing on the video platform.

OTHER THINGS TO KNOW

The discussion around brand safety and suitability has matured. The industry is now entering a new phase, where brands expect more control, more extensibility into walled gardens and closer accountability to outcomes. Partner insights from Channel Factory.
By adopting a more optimized flighting approach to ad spend, marketers can deliver more marginal ROI on their investments. This strategy ensures that they’re not wasting any of their spending. Partner insights from Keen Decision Systems.
Fragmentation is no longer an edge case in TV — it’s the operating environment. And marketing strategies have to be built with that reality in mind. Here’s how that might play out during the World Cup. Partner insights from Nexxen.

MEDIA & PLATFORMS

Audio Anywhere

In Graphic Detail: Publishers chase video podcast growth, but audio still leads

Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.

Generative AI

Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to

As marketing teams struggle with a lack of strategy and tools according to research, Boston-based Boathouse has hired someone to fill that gap.

PARTNER INSIGHTS FROM THE WEATHER COMPANY

Video: How weather universally drives consumer behavior

Weather impacts what people try, buy and how they feel. This powers targeting to predict the moments when weather shifts a consumer’s mindset toward purchase, driving sales and long-term growth. Learn more in this video.

Advertising around Politics

Brands celebrate tariff reprieve, but fresh uncertainty looms

After the Supreme Court struck down Trump’s tariffs, brands welcomed the relief but say ongoing trade uncertainty and unanswered questions about refunds are keeping business decisions on hold.

PARTNER INSIGHTS FROM EXPERIAN

How marketers are interpreting context in real time

Context takes many forms, often operating beneath the surface of consumer activity. Marketers are increasingly using technology to interpret these micro-signals, enhancing predictive accuracy and creative alignment.

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