With Guinness back on the front of a football shirt after three decades, sports partnerships lead Jamie Brooks explains why it chose Bristol City Women for its return.Source
I never thought I‘d see the day when "Googling" something and sifting through links would become passé. But, like many marketers over the last year, I’m seeing a massive shift in how people find brands, products, and answers online.
But many brands have no idea what’s happening inside ChatGPT. They’re showing up in thousands of responses without knowing which queries mention them, what’s being said, or how they stack up against the competition.
There is some new data out that shows that yes, Google's AI Overviews are causing a huge decline in clicks to websites organically but it is also showing that for e-commerce queries, there is a massive increase in clicks on search ads and product/shopping ads.
In most organizations, underwhelming results from AI, analytics, and CRM platforms stem from a mismatch between new ways of working and old organizational designs.
