Hi there,

Search used to be simple: ads up top, organic below.

Now it’s AI answers, ads, videos, shopping units, maps, Reddit threads…all on the same results page. And in a lot of cases, AI is reshaping what people click (and whether they click at all).

That’s why SEO and PPC can’t live in separate lanes anymore. And the teams that adapt fastest are the ones that will keep winning visibility and demand.

Here are two resources to help you bridge the gap:

• The guide (8 practical ways to align SEO + PPC):
  https://backlinko.com/seo-and-ppc
• The video walkthrough (what to check when ads aren’t converting):
  https://www.youtube.com/watch?v=-avxYk2Ye9U

Leigh

P.S. We launched a new tool. Google “Backlinko AI Brand Visibility Checker” and see how your brand shows up in AI answers.