In a recent fireside chat held at Endpoints News’ JPM26 event, Bobby Azamian, MD, PhD, CEO and Chairman of Tarsus Pharmaceuticals, joined Endpoints News’ Arsalan Arif to discuss how Tarsus achieved its recent commercial success with a strategy of “category creation,” and how it plans to expand its eye care footprint based on this premise. One of Tarsus’ core strengths is identifying large, underserved patient populations routinely seen by physicians but largely overlooked by the pharmaceutical industry. Azamian shared how nuanced expertise, early validation work and a touch of serendipity unveiled the unique opportunity to tackle the highly prevalent problem of Demodex blepharitis (eyelid mites). The ability to identify patients at scale, run robust clinical trials and prioritise clinical education has helped the team
establish a new standard of care with its first approved product, which is also on a trajectory to hit blockbuster sales. Azamian outlined how that same approach is guiding Tarsus’ next phase of growth. He emphasized the role of early physician and patient education in building awareness for underdiagnosed conditions and supporting sustained adoption over time. Looking ahead, Tarsus is advancing additional programs in ocular rosacea and Lyme disease prevention, both in Phase 2 clinical trials. Eye care is the company’s core focus, while
pipeline diversification remains a strategic priority, with potential global expansion in Europe and Japan in the coming years. The long-term vision is centered on scaling the pipeline with a number of potential blockbusters and becoming a leading eye care company known for the creation of new disease categories. Key Takeaways: |
Arif: Here with Bobby Azamian, CEO and Chairman of Tarsus Pharmaceuticals. So Bobby, really impressive over here. He's a physician scientist, Harvard trained, Rhodes scholar. And then he left the
clinic to start biotech companies and to go after diseases that no one else is paying attention to. So Tarsus is worth billions now, over 400 employees, and XDEMVY, their flagship drug, is on a blockbuster trajectory. And they did it all by convincing the world that eyelid mites are a real problem worth solving. So welcome to the Endpoints stage, Bobby. Azamian: Thank you, Arsalan. Arif: So of all the diseases that you could have tackled, you could have gone after cancer, you could have gone after
Alzheimer's, you could have gone after heart disease, you went after eyelid mites. So walk me through that decision. Azamian: Did it and never looked back. It's made all the difference. Yeah, so thanks for the kind words. I was an internist, and I had a passion for trying to solve some of those big chronic diseases. And what my team and I realized along the way is if you go after a big disease that nobody has ever gone after, that can make all the difference. And we call that category creation. And that's really permeated everything we've done from day one at Tarsus. And in a way, we've kind of flipped the biotech model. We've said, "Let's take the deepest risk on the disease. We're going to have to prove it." Ultimately, we've done that by commercializing XDEMVY, and we continue to do that. But we've tried to take less risk at some of the other major milestones along the way. Get a molecule that's really targeted to the root cause of the disease. Make sure that you're establishing a great product profile throughout your studies. Ultimately, really tailor the solution for the doctor and the patient and make that work commercially. So love all those clinical problems you mentioned. We have a lot more problems to tackle at Tarsus. We can talk about how category creation is scaled, but eyelid mites have made all the difference for us. Arif: So the molecule, it was already proven in pet flea collars, right? So was there a moment where you looked at that and said, "Yes, this molecule is going to work in humans"? Azamian: There was, yeah. I mean, there's been several moments of
serendipity along the way. In terms of the molecule, when our team in the early days was trying to find the best antiparasitic that we could put in an ocular product, an eye drop, and treat the root cause of mites, we had a moment that we chuckle about where we were looking at all the great antiparasitics and we found that animals have mites too, they have mange. And so we said, "Let's go study this in mangy dogs and cats. Let's try to get some proof of concept." And as we went to our friendly veterinary dermatologist, actually my co-founder's sister, she said, "I would, but I don't have mangy dogs and cats anymore because of this new class of
chemistry called the isoxazolines." And that's when our ears perked up. We said, "What is that? How do you spell it?" And we were very fortunate to license lotilaner from Elanco and bring it to all of human medicine, starting with Demodex blepharitis, but as we'll talk about, creating other categories, hopefully with ocular rosacea and Lyme treatments as well. Arif: Okay. So Bobby, you've said, and I've seen you say this in a couple different places, "If there's one thing that Tarsus is about, it's about creating a new category of medicines." So what's the
difference between finding white space and chasing something that nobody wants? Azamian: Well, I would argue that you always want to chase something that somebody wants. So when we talk about category creation, it is chasing those white spaces that people have been trying to solve and that patients and doctors want a solution for, but maybe the pharma industry has not wanted to go after for various reasons. So that's how I would frame it. |