Hello there, People judge your site in 90 seconds. Up to 90% of that decision is based on color alone. That's a lot riding on something most of us were never trained to do. Here's what I've noticed: Most pick colors they like, not colors that convert. The site looks fine. But the call-to-action button? It blends right into the header. Professional designers use a simple formula called 60-30-10. 60% neutral background. 30% brand color. 10% accent for your CTAs. That's it. No guesswork. No endless tweaking. A bright green button on white will outperform a "psychologically perfect" blue button that disappears into a blue header. Contrast wins every time. |
