| This manual serves as the sequel, or attendant workbook, to the bestseller Business Model Generation by Alex Osterwalder and Yves Pigneur, who are co-authors here with their Strategyzer software colleagues Greg Bernarda and Alan Smith.
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| Its PowerPoint-style text and accompanying info-graphics illustrate a clear-cut process for developing “products and services consumers want,” and will buy, use and enjoy. The authors focus their instructional guidebook on practicalities while leaving R&D theory to others.
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| Readers seeking hands-on support will enjoy the systematic approach of this back-to-basics, product-and-service-design primer.
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| This summary is available online only until February 21, 2026 |
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