New data is reinforcing a structural shift in how AI systems access publisher content: AI models are increasingly scraping publisher content, regardless of bot-blocking measures or content licensing deals meant to control usage, improve attribution or drive referral traffic.

AI tools are increasingly crawling publisher sites as inputs for AI-generated summaries and training, while sending back only limited referral traffic.

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OTHER THINGS TO KNOW

• Fragmentation is no longer an edge case in TV — it’s the operating environment. And marketing strategies have to be built with that reality in mind. Here’s how that might play out during the World Cup. Partner insights from Nexxen.
• By offering continuing support and knowledge, like direct communication with journalists, publishers create an environment where readers and subscribers can find lifetime value, helping with sustained revenue. Partner insights from Zeta Global.
• Panelists at 4As Gaming Day underscored that the term “gamer” feels increasingly outdated and often unnecessarily creates distance between people and the behaviors they already participate in daily. Partner insights from Activision Blizzard Media.

PARTNER INSIGHTS FROM ADSTRA

PARTNER INSIGHTS FROM NPR

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