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Plus, AirPods might get tiny cameras.

Meta spent millions on Super Bowl ads to showcase its AI glasses. Then one guy gave it better advertising for free. With 12 minutes left in the fourth quarter, a shirtless streaker wearing Meta glasses jumped onto the field, filming the entire run in first-person (the footage is absolutely worth watching). You can see him evading security, taunting guards around the 40-yard line, then immediately surrendering when Patriots receiver Kyle Williams comes charging.

The kicker? This is his second Super Bowl field invasion (he also did it in 2024), and his disguise to get into the stadium was a fake gray beard and a backwards Patriots cap (he posted the look to TikTok). Meta's ad campaign says that "Athletic Intelligence is here." This guy delivered athletic chaos—and showed what the glasses actually get used for.

Also in today's newsletter:

  • AI could turn you into a workaholic, actually.
  • MrBeast wants even more of your money.
  • AirPods may get eyes.

—Whizy Kim, Carlin Maine, and Saira Mueller

THE DOWNLOAD

A woman stares at an open laptop screen, frustration and exhaustion, working into the evening

Tech Brew/Getty Images

TL;DR: An ongoing University of California, Berkeley study embedded researchers in a US tech company to look at their AI use. Yesterday, they announced a striking finding: AI didn't lighten workloads—it "intensified" them, making people work faster, take on more tasks, and blur the line between work and everything else. It's a pattern we’ve seen before: When technology makes effort cheaper, we don't do less of it—we end up doing more.

What happened: Maybe you've dreamed of a day when you can tell your AI assistant, "Do all my work for today. Make zero mistakes." It sends emails, attends meetings, crunches all the data, and even schmoozes with the boss. You kick back and relax.

But according to a new study from UC Berkeley, AI isn't reducing people's workloads. It’s piling even more on their plates. Researchers spent eight months last year embedded at a US-based, 200-person tech company, observing how AI changed daily work. Nobody was forced to use it—the company just handed out enterprise subscriptions and let workers figure it out.

Empowered with tools that made “‘doing more’ feel possible,” the workers became the type of employees recruiters demand in job descriptions: go-getter rockstar ninjas wearing way too many hats. Product managers started writing code. Designers tackled engineering tasks. Software engineers spent more time reviewing the AI-assisted work their "vibe coding" colleagues now produced. Breaks, meanwhile, shrank—workers got into the habit of sending one last prompt before lunch or after hours. Employees at this firm became masters of multitasking, running parallel AI tasks the way a short-order cook juggles tickets.

Why it matters: These early results show how AI’s potential for supercharging productivity might be a monkey's paw wish come true, especially for workers. You don't get your time back to pursue projects you're more interested in, or even clock out early—you take on more work that previously "justified additional help or headcount," says Harvard Business Review.

Companies thrilled by the prospect of more work for less pay might want to slow down, too. HBR warned that, in the long run, the initial "productivity surge" can result in sloppier work and even burnout—and as the frustration mounts, workers might quit.

The ways AI might affect your job aren’t a far-off reality. As of now, about 12% of US workers are using AI every day at their job, per Gallup. AI job redistribution is happening, too: Over 50,000 US job cuts were attributed to AI in 2025. That doesn’t mean AI can really take over these jobs—many companies blaming it for layoffs don’t appear to have the tools needed to truly replace workers—but the end result is that a smaller crew of human employees are already taking on more work under the guise that AI can automate tasks and boost productivity.

Productivity-maxxing through history: If we look at past waves of technological change, the pattern that emerged at this tech firm isn’t surprising. A more efficient steam engine didn’t reduce coal consumption—it increased it. The invention of the power loom boosted weaving productivity many times over—textile workers didn’t labor less. They worked even harder in factories that could now demand much higher production quotas. And new tech doesn’t just usher in more work, but new tasks. Self-checkout at grocery stores didn’t eliminate human cashiers, it just meant workers would oversee these finicky machines on top of their other duties.

The hamster wheel never stops: The UC Berkeley researchers call for companies to develop an "AI practice"—norms around when and how to use AI that might stem some of this workload creep. But don’t hold your breath expecting companies to voluntarily slow down a productivity gold rush. —WK

Presented By Airia

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The unwilling conference call

We've all been there—trying to mind our own business when suddenly we're an involuntary participant in someone else's phone call. Tech Brew reader Josh in Seattle, Washington, has had enough.

Why is speakerphone the only way people talk anymore? I realize there are a variety of earpod options, and yet, speakerphone seems to dominate my surroundings. This happens on the street, in a store, in the lobby of buildings and hotels, at games, and even in the men's room at the airport. Please stop. Buy yourself some, dare I say, cheaper earbuds/pods/headphones/corded earbuds. I honestly don't care, but please don't look at me when I start to answer Aunt Mildred's comment about your hair.

You’ve likely noticed when people around you have full-on (and often personal) conversations on speakerphone. It can be distracting, annoying, and sometimes TMI. And if you’re someone who does this, Josh would like you to keep in mind: “No matter how important you think you are, including the strangers around you in your life is not necessary.” —CM

If you have a funny, strange, or petty rant about technology or the ways people use (and misuse) it, fill out this form and you may see it featured in a future edition.

THE ZEITBYTE

MrBeast

Victoria Sirakova/Getty Images

Good news for people who use CashApp as their checking account: MrBeast, the YouTuber known for videos such as “Would You Sit In Snakes For $10,000?” and “I Spent 7 Days Buried Alive,” announced yesterday that he bought a “money app” for young adults called Step. It offers savings accounts, a debit card that can build credit, and even cash advances that will totally be used responsibly by people whose frontal cortexes haven’t fully developed.

Step itself is a fintech company, not a bank—something fintech firms love to remind you of the minute things go south (a partner bank will provide FDIC insurance and some other protections). MrBeast’s branded universe so far includes a burger chain, a candy line, and a reality TV competition show; it was only a matter of time before he expanded into the fintech space, which has grown massively in recent years—though services like buy now, pay later have caught flack for being potentially predatory. (There also used to be a MrBeast brand of “healthier” Lunchables-style meals that… aged poorly.)

MrBeast is already king of the attention economy—Step is just his first foray into the dollars-and-cents economy. Does this mean it’s a good idea to entrust your finances to the most popular YouTuber in the world? If you want your banking app to feel like hunting for a golden ticket to Willy Wonka’s chocolate factory, absolutely. —WK

Chaos Brewing Meter: /5

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