Here’s a stat that explains why ranking #2–#10 can feel like you’re so close… but still not getting the traffic you want:
The #1 Google result has an average of 3.8x more backlinks than the 2nd–10th places.
That’s the “backlink gap” in action — and it’s exactly why Digital PR has become one of the fastest ways to earn authority at scale.
Instead of chasing low-impact links, Digital PR focuses on earning:
Editorial mentions on real publications
Contextual backlinks that build topical authority
Coverage that supports both rankings + trust
If you’ve been publishing content consistently (or you’re already sitting on page 1), PR links can be the difference between almost there and owning the top spot.