Anthropic has cemented a multi-year partnership with the Atlassian Williams Formula 1 team, its...

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Tuesday, February 3, 2026

American Marketing Association

Those Who Know Less About AI are More Likely to Adopt It

Who’s more open to adopting AI: savvy tech experts or beginners? A Journal of Marketing study finds that people with lower AI literacy are most receptive to AI—here’s why.

Emma

The RFP Guide: Email Marketing for Higher Education

A practical framework for evaluating, scoring, and selecting the right email marketing platform for colleges and universities.

Adweek

Anthropic’s Claude Is Williams F1’s ‘Thinking Partner’ as AI Brands Race Into Sports

Anthropic has cemented a multi-year partnership with the Atlassian Williams Formula 1 team, its first sports sponsorship as AI companies make deeper inroads into professional sports.

Marketing Tech

Live AI video marketing with Decart’s new Lucy 2 model

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural language prompts.

BrandCulture

Creating America’s Vision Board

America isn’t just divided by politics—we’re divided by language. As words like sustainability become trigger points, progress stalls. Rebuilding shared meaning may start not with vocabulary, but with a shared vision of the future.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

Adweek

Grubhub Enlists George Clooney to Reveal a Bold New Fee Structure in Super Bowl Ad

The delivery app aims to scoop up market share by indefinitely dropping delivery fees on orders over $50.

Hubspot

B2B Email Marketing: How to use email to drive B2B pipeline growth

If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone.

Marketing Week

‘There was no trust’: How workplace culture impacts women in B2B

Three female B2B marketing leaders discuss how attitudes to women in the workplace have affected their careers.Source

CMSWire

ai12z Launches 'Vibe Coding' for No-Code AI Assistants

Natural language interface lets marketers build adaptive digital assistants without developer support.Continue reading...

Search Engine Roundtable

Google Search Console Adding AI Visibility Reporting?

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting.

Social Media Today

TikTok Announces ‘TikTok Live Fest’ Event

The event will showcase some of TikTok's best live talent.

Social Media Today