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Data as a superpower: How Integrated Data Delivery transforms clinical trial timelines
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by Parexel
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In an era of increasingly complex clinical trials, sponsors face a relentless storm of data—each byte a potential breakthrough or a missed opportunity. Despite advances in trial design and AI, outdated methods for collecting, collating and cleaning data often hinder agile decision-making, turning clinical data into a stumbling block rather than a
superpower. We must shift our focus away from how much data we can collect to ensure we collect data that matters. By doing so in an integrated manner, we are able to translate that data into intelligence for earlier, smarter decision making. How can we cut through the overwhelming data noise to accelerate life-changing medicines? |
| Transforming data delivery for accelerated decisions |
Parexel is directly addressing these critical needs with our innovative Integrated Data Delivery (IDD) approach. IDD redesigns the entire data architecture and sequence, effectively dismantling silos, accelerating timelines and significantly reducing administrative burdens on sites. Our core philosophy is to deliver cleaner patient data faster, fostering immediate confidence in your decision-making processes. |
| Leveraging technology for unified data delivery |
IDD is built on a 'Touch Data Once' principle, leveraging advanced technology and redefined roles for purpose-driven operations
instead of function-driven. This fundamental operational shift centralizes data capture and review within a unified technology platform, drastically minimizing redundant handling. How IDD achieves this: |
- Site Data Liaison: New Clinical Data Monitors (CDMs) serve as the key point of contact for sites regarding all data-related
matters, including data review, query management, and coordinating site visits.
- Instream Data Cleaning & Monitoring: We implement continuous, instream data cleaning and monitoring. Data are reviewed in near real-time following patient visits, and queries are generated contemporaneously. This eliminates traditional backlogs, providing an up-to-the-minute view of data quality.
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| Redefined roles: Empowering monitors and strengthening site relationships |
A significant benefit of IDD is the redefinition of roles, particularly for CDMs and CRAs (Clinical Research Associates). In traditional models,
individuals working in functional silos spend considerable time on often overlapping or redundant data review and query management. IDD orders data review and cleaning activities to follow the patient data journey and ensure the right people are touching the right data at the right time. This strategic shift allows CRAs to dedicate more valuable time to strengthening site relationships, as well as complex issues, patient safety oversights and protocol adherence. They can act as genuine partners, providing support and
education, rather than solely as data validators. This leads to a better overall site experience, fostering greater loyalty and engagement, and ultimately improving both data quality and overall trial delivery. |
| Case study: A new standard for data quality in a migraine study |
The efficacy of Parexel's IDD approach is powerfully demonstrated in a recent phase II/III migraine study. Comparing an IDD study against two comparator studies using traditional methods, the results were striking: The IDD study reported
a mere 0.3% missing pages (EDC + eData), a dramatic contrast to the comparator studies, which saw missing data figures of 33.9% and 29.2%, respectively. Similarly, IDD significantly reduced the backlog of data pending Data Management review, with only 17.6% compared to 42.7% in one comparator study. These numbers highlight IDD's superior effectiveness in proactive data cleaning, real-time issue resolution and ensuring higher data quality earlier in the trial lifecycle. |
| Customer perspectives transforming data for timely results |
Our clients consistently praise IDD's transformational impact. A Head of Data Management representative at a leading Biotech
company shared: "This proactive data management aligns strongly with our company's objective to be best-in-class in submission timelines. It has also significantly streamlined our internal data review process, as data are now consistently up to date and cleaned upfront — reducing delays and improving overall quality." Other feedback highlights key improvements: |
- Easier Integration: "The integration of the CDM team into the study has been smoother and easier than initially expected."
- Faster Response Times:"Before the CDM involvement, it took three to four days to get answers from sites, but now responses are often received within the same day..."
- Improved Communication: “It’s been nice to have our onsite CRA while still having the CDM available to answer questions and offer support without receiving any ‘OOO – traveling for monitoring visit emails’. This level of
communication and follow-up makes worlds of difference on a trial. This new strategy has been a wonderful experience for our site.”
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Parexel's Integrated Data Delivery cuts through the noise, significantly reduces administrative burden and provides sponsors with the agility to accelerate breakthroughs to market. Demand the Parexel Integrated Data Delivery strategy to transform your clinical trials today. |