Dear Jan,

What separates average marketers from exceptional ones is the continued investment they make in themselves.

My preferred trifecta? Attending a conference. Absorbing new tactics. Forging new connections.

These are the things that can set you on a path to a truly successful and rewarding career.

That’s why I’m so excited for the return of SMX Advanced to the Westin Boston Seaport, June 3-5.

SMX Advanced is the premier experience for search marketers who are serious about kicking their campaigns - and their careers – into high gear.

I’ve been sitting in on weekly meetings with the SMX programming committee, and let me tell you… The topics are 500-level. The speaker lineup is legendary. The agenda is delightfully… advanced.

While I can’t share all the details just yet, here’s a little sneak peek at the sessions in store…

• From insight to advocacy: Using behavioral AI to plan a loyalty campaign for paid search
  
  
• The AI-powered marketing machine: Integrated search for the infrastructure era
  
  
• Leveraging first-party data for your paid initiatives: A modern marketing imperative
  
  
• You can’t generate what you can’t retrieve: Exploring the hidden architecture of AI search

The full program will be posted mid-March. I’ll reach back out next week with more details.

At SMX Advanced, we hit the ground running, skip the basics, and leave no stone unturned. If you're serious about search marketing, you belong here.

And I’ve saved you a seat at the table. All Access passes are available now for just $1,295 – but this Super Early Bird rate flies away February 28. Book now and save.