The Gift: 7 extremely giftable subscriptions
For a gift that keeps on giving
View in browser
The Gift

January 22, 2026

Tonight we’re making the case for a recurring gift. Plus:

Michael Murtaugh/NYT Wirecutter; illustration by Con McHugh for NYT Wirecutter

Look, a gift from past you

Author Headshot

By Sofia Sokolove

Sofia is head of newsletters at Wirecutter.

It is bitingly cold in Brooklyn this week, the sun set at 5:01 tonight, and we’re staring down what could be over a foot of snow this weekend. But it’s bright and cheery inside the cocoon of my apartment, where a bouquet of stunning ranunculuses, hyacinths, and tulips are stretching and spilling out defiantly, bouncing warm winter light off their petals.

These flowers please me because they are gorgeous, but also because I forgot they existed until they arrived at my door. Months ago, buoyed by the joy of a perfect fall day, I signed up for a delivery subscription from a local florist to get me through winter. This small but mighty sense of levity and order — regardless of what’s going on in my life or the world, each week my buzzer will ring, and a burst of light will arrive — has been one of the best gifts I’ve ever given myself.

I couldn’t agree more with my colleague Hannah Morrill’s take on the “frivolous, fetching ephemerality” of flowers — yet is there a time when one needs fetching ephemerality more than during a fleeting but frigid New York City winter? Perhaps you, or someone in your life, needs to start the year with the promise of regular surprise and delight?

  • Samantha Schoech — gifts writer, former book reviewer, and wife of a bookstore owner — swears by a book subscription service as a delightful way to discover new titles. She’s especially a fan of Books Are Magic Book Club, which sends “exactly what a real indie bookseller might put in your hands if you went into the store asking for a good book.” Up the cute factor by gifting it alongside this chic and bookish baseball hat.
  • This exquisite coffee is a favorite among Wirecutter’s kitchen experts, who say the Arkansas-based roaster “consistently produces some of the most nuanced and dynamic coffees we’ve had.” And it’s especially giftable: Each (gorgeously packed!) delivery includes a card tucked into the side of the box that provides information about the beans’ origin, flavor, roast level, and more.
  • With half a year standing between her and stone-fruit season, newsletters editor Brittney Ho is considering gifting herself a subscription to this surprise fruit box, which is packed with an ever-changing assortment of seasonal tropical produce: soft and ripe mamey sapote, bananas that far outpace supermarket varieties, and more. “The mere thought of opening a box filled with fruit right now is staving off my winter blues.”
  • It’s pretty hard to beat the classic joy a magazine delivery can spark in kids — even (or perhaps especially) for those who have grown up with screens. As our kids expert Ellen Lee puts it, “there’s an appealing novelty to the tactile experience” when it’s up against an iPad. Speaking of classic, why fix what’s not broken? The smorgasbord of short stories, puzzles, craft ideas, and more in Highlights is as endlessly entertaining as ever.
  • For some regular doing-the-dishes cheer: This small business will send a soft, brightly colored, 100% cotton tea towel to your giftee monthly. If $20 for a dishrag seems steep, think of them as paper towel replacements.
  • A few years back, my mom gifted my then-10-year old nephew a subscription to this treasure chest of Japanese treats. Since then, the regular unboxing, snacking, and flipping through the colorful booklet — that details where each item comes from and its significance — has become something of a family ritual at my sister’s house.
  • And lastly, if you’d like to join me in my flora bliss but don’t have a local shop of your own, our favorite flower delivery service offers subscriptions. Treat yourself.

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more

Subscriptions we swear by

An assortment of books, some wrapped and some partially unwrapped, scattered amongst other book tools like a bookmark and keychain.

Michael Hession/NYT Wirecutter

7 book subscriptions we love

Amp up your own reading or bestow the gift of literature with monthly book deliveries→

The contents of our top pick kids' crafts subscription boxes laid out in an orderly fashion.

Michael Hession/NYT Wirecutter

The best craft boxes for kids

Our favorites provide quality, entertaining activities that encourage interest in science, math, language, and more→

The coffee bags from all of our favorite coffee subscriptions, displayed in a row next to some coffee mugs.

Michael Murtaugh/NYT Wirecutter

Get coffee delivered to your front door

Coffee subscription services can guarantee what local grocers can’t: access to the freshest possible beans→

A collage including covers of three of our favorite kids magazines, Illustoria, Kazoo, and Honest History.

Photo illustration by NYT Wirecutter; source photos by Illustoria, Kazoo, Honest History

Our favorite kids magazine subscriptions

For reluctant readers and bookworms alike→


What to give: A man of many interests?

Wirecutter summary icon

My husband is not really into many stereotypical gifts for men. He is a talented musician who plays guitars and writes songs as a hobby. He has also practiced martial arts for decades and holds black belts in three different styles. He is an amazing dad to our two kids. We loved traveling before we had them and are hoping to start taking them around the world as they get older. — V.P.Z.

From gifting expert Mari Uyehara:

A black-belt martial artist, guitar-playing songwriter, and world traveler! Perhaps your Renaissance husband would be captivated by The Ultimate Guide to Rebuilding Civilization, a beautifully hand-illustrated, 400-page tome on the many discoveries of ancient civilizations, from musical instruments to military arts.

You could also start gearing up to travel again by giving him Lonely Planet’s Where to Go When, along with a durable, multi–compartment toiletry kit and a colorful, customizable bag tag. The guide is organized by month, so you can plan it around school breaks, and it has helpful categorizations like family-friendliness and budget.

On the flip side, you could bring the world to him with some global mementos — say, some Muay Thai shorts from Bangkok as a teaser to see an actual fight in Thailand or a mariachi wall ornament as prelude to taking in the Fonoteca Nacional, Mexico’s National Sound Library.

Spark the inspiration and motivation for you to travel again as parents, and you may have a bit of an easier time snatching up things that catch his fancy along the way.

Have someone who’s impossible to shop for? Submit your question here.

An image of a bow

A subscription for your toilet paper, too

Each roll of this 100% recycled toilet paper comes in pretty packaging that looks very chic on the back of the toilet.

One last gift (for you): Even testers with sensitive skin loved this plush, fluffy cream, which delivers tons of moisture and a dose of retinol. Right now, it’s more than 25% off.

You can reach the Wirecutter Newsletters team at newsletters@wirecutter.com. We can’t always respond, but we do love to hear from you.

Was this email kindly forwarded to you? Sign up here to get this newsletter in your inbox.

An image of a gift.

If you received this newsletter from someone else, subscribe here.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for The Gift from The New York Times.

To stop receiving The Gift, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings.

Subscribe to The Times

Connect with us on:

facebookxinstagramwhatsapp

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

The New York Times Company. 620 Eighth Avenue New York, NY 10018