
The race to create the ideal gadget for the AI era is heating up, with Apple reportedly planning a new screenless ‘pin’ device that users can affix to a shirt,
according to The Information. The device is about the size of an Apple AirTag, and will be equipped with multiple cameras, a microphone and speaker, the report says, noting that Apple could release it as soon as next year.
The iPhone maker has no time to lose. OpenAI, which hired former Apple design guru Jony Ive, is planning to release an AI gadget this year that may have a similar form factor. And Meta is already seeing success with its AI-equipped Ray-Ban smart glasses.
The nascent AI pin, or badge, category of devices has already seen one high-profile dud when Humane (a startup founded by ex-Apple staffers) released a bug-ridden device in 2024. Apple is stuck in its own slump, with its $3,500 VisionPro headset failing to catch on with consumers and its efforts to build an in-house LLM so lackluster that it’s been forced to use Google Gemini. The Google partnership will help Apple release a new version of Siri, dubbed Campos, that will function more like a chatbot later this year, according to a
separate report in Bloomberg on Thursday. —AO