OpenAI has started offering its new chatbot ads to dozens of advertisers, according to two people familiar with the matter. To start off, the company is charging on the basis of ad views as opposed to per-ad clicks that are typical at large sellers of search ads like Google and Amazon, the people said.

OpenAI is asking that small pool of advertisers for less than $1 million in spending commitments each over a several week trial period, with ads launching in early February, the people said. The company does not yet offer technology for advertisers to easily buy ads themselves, but is working on getting self-service ads up and running, the people said. While OpenAI announced last week it would start testing ads in ChatGPT, it did not reveal the pricing details.