Hi jacek,

Apparently, I run my business in a weird way.

I don’t optimise it for money.

Don’t get me wrong, I make decent money.

But I’m not optimising for money... I’m optimising for freedom.

4 types of freedom to be specific:

1. Work Freedom
2. Financial Freedom
3. Time Freedom
4. Mental Freedom

When these 4 are combined, you get a way of living I can only describe as:

"Modern Freedom"

For me, Modern Freedom means:

✅ I haven’t checked daily emails since 2013
✅ My calendar is always empty
✅ My wife Robyn doesn’t go to work
✅ My son Lex doesn’t go to daycare
✅ ~$40K/month lifestyle burn while still saving and investing heavily
✅ I don’t do sales calls
✅ I don’t do team meetings

Hell, I don’t even have a team.

I hated running a team. I'd prefer to pull my teeth out.

So I stopped doing all that crap and now we run a lean green profit machine, deliberately optimised to produce freedom for ourselves & our clients.

This raises an important question:

Which of the 4 freedoms matters most?