Google is testing another change that could further reduce clicks from search.

When you tap “Show more” on certain AI Overviews, you might be pushed directly into Google’s AI Mode.

Instead of expanding sources or sending users to websites, Google opens a full AI chat where people can keep asking follow-up questions.

In other words, the search journey stays inside Google.

If it sticks, fewer users will ever reach publisher sites, especially for informational and research-heavy queries.

The implication is clear: relying on clicks alone is becoming riskier.

Brands that aren’t cited, referenced, or clearly understood by AI models are easier to skip over entirely.

​At NP Digital, we help brands adapt by creating content and structures that AI can confidently surface, summarize, and reference.

If you’re already seeing pressure on organic traffic, this is a trend worth preparing for now.

And if you want to talk through what this means for your search and content strategy, my team is happy to walk you through it.

​Go to this link to schedule a call with us.​

Cheers,

Neil Patel

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