When we started developing CineFlow, the goal was not to create another specialty filter. It was to solve a real problem photographers and filmmakers face every day. Static frames that feel lifeless. Shots that need motion and depth but cannot afford a slow shutter. Moments where energy matters as much as exposure.
We asked a simple question: what would it take to build a filter that adds controlled movement without sacrificing sharpness or speed on set?
CineFlow is the answer. Built through field testing and iteration, it produces clean streaks and flow patterns that guide the viewer’s eye while keeping your subject crisp. Rotate it to shape the motion. Use it on stills or video. It is motion with intention.
Seeing the first images with the final optical pattern confirmed it. The tool worked. Frames came alive.
I am proud of what the team built and excited to finally share it with you.
PS: If you ever want to dig deeper into how we build, test, and refine our gear, our engineering team is active on Reddit. Feel free to jump in, ask anything, or follow along with what we’re working on next.
