As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.
At an NRF session, Dhruv Grewal shared results from a four-year study of 237 in-store digital signage campaigns using randomized A B testing and 30 million customer receipts.
In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).
In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work.
Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there.
