This is the first time the Marketing Academy has selected a list of global fellows, having...
This is the first time the Marketing Academy has selected a list of global fellows, having...
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Tuesday, January 13, 2026
 
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Marketing Week
The Marketing Academy selects first cohort of global fellows
This is the first time the Marketing Academy has selected a list of global fellows, having consolidated its regional programmes.Source
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Digiday
Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
With Super Bowl ad costs hitting $8 million, brands like HexClad are pivoting to streaming and other sports stages for a better marketing bet.
 
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Marketing Week
Disrupting ‘zombie-like behaviour’: How brands can stand out in commodified categories
Brands operating in commodity categories must work hard to differentiate themselves and push against category norms to drive growth.Source
 
SEMrush Blog
18 Best AI Tools for Public Relations in 2026
The best AI tools for PR help teams write press releases, pitch journalists, and monitor brand mentions.
 
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Marketing Dive
How rising retail brands use influencers to combat digital overload
At NRF’s Big Show, execs from Mejuri, Coterie and Beyond Yoga emphasized the power of community in amplifying brand messages and viral moments.
 
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Chief Marketer
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand's massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
 
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Search Engine Roundtable
Google Ads Performance Max A/B Testing Assets
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets.
 
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Chief Marketer
Ad Tech Doesn’t Just Have A Transparency Problem. It Has A Courage Problem
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency are shaped by conflicting and self-interested business models.
 
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Adweek
72andSunny Will Build a Brand Around Qualcomm’s Compute Power
The agency won AOR status for the chipmaker's Snapdragon Compute in a competitive pitch.
 
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Social Media Today
X Adds New Features, Claims Record User Engagement
X continues to roll out new tweaks, though its user growth claims seem questionable.
 
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Seth's Blog
Not trying very hard
Seth Godin's Blog on marketing, tribes and respect
 
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Marketing Dive
Disney unveils TikTok-like vertical video, AI video generation tool
The new tools demonstrate how streaming platforms are working to improve measurement as marketers push for more performative media.
 
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EVENTS & LIVE TRAINING
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American Marketing Association
How to Write a Powerful Creative Brief

In this workshop, you will master the skills needed to write effective creative briefs, identify great strategy and properly inspire creative teams to produce great work. 

 
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American Marketing Association
LinkedIn Ads: 5 Steps to Doubling Your Performance

Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there. 

 
SPONSORED WEBINARS
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